Privacy and Terms

Fitlife Foods Privacy Notice

Last Updated: August 25, 2026

1. Introduction and Scope

This Privacy Notice (“Notice”) sets forth the policies and practices employed by Fitlife Foods, LLC (“Fitlife,” “we,” “us,” or “our”) with respect to how we collect, use, and disclose any information associated with an identified or identifiable individual (“Personal Information”), as well as the rights and choices individuals have regarding such Personal Information.

We are committed to collecting only the Personal Information that is reasonably necessary and proportionate to provide the services you have requested and to accomplish the purposes described in this Notice. Where we collect sensitive Personal Information, we limit such collection to what is strictly necessary to provide a requested service or as otherwise permitted by law.

Fitlife is the owner and operator of www.eatfitlifefoods.com, mobile applications, and online services that link to or reference this Notice (collectively, the “Website”).

By using the Website and providing Personal Information through the Website, you acknowledge that the Personal Information may be processed pursuant to the terms of this Notice. If you do not agree with the practices described in this Notice, please do not provide us with Personal Information or use the Website. If you have questions or concerns, please contact us at [email protected].

We are committed to providing clear, specific disclosures regarding our collection, use, and disclosure of Personal Information, including when our use of advertising and analytics technologies may constitute a “sale” or “sharing” under applicable law and how you may exercise your “Do Not Sell or Share My Personal Information” rights and opt-out preference signals, such as Global Privacy Control.

2. Information We Collect

2.1 Information You Provide Directly

We collect Personal Information that you voluntarily provide when you:

Place an order online, by phone, or in-store
Create a customer account
Subscribe to our meal plans or delivery services
Sign up for email, SMS, or push-notification communications
Contact our customer support team
Participate in surveys, promotions, or loyalty programs
Interact with us on social media
Refer a friend or participate in affiliate programs

This information may include:

Name, email address, telephone number, and mailing or delivery address
Payment and billing information, including credit or debit card numbers and billing address
Account credentials, including username and password
Order history and meal preferences, including dietary restrictions and allergies
Communications you send to us, such as customer-service inquiries and feedback
Any other information you choose to provide
Sensitive Personal Information, which may include dietary preferences and restrictions that reveal health conditions, allergies, or other health-related information; precise geolocation data, if enabled; and other information that may be classified as sensitive under applicable state privacy laws

2.2 Information Collected Automatically

When you visit our Website or use our services, we automatically collect certain information about your device and usage, including:

Browser type and version, operating system, and device information
IP address, domain name, and general geographic location
Pages visited, time spent on pages, clickstream data, and referring URLs
Interactions with our Website features, including order flows
Cookies, pixels, web beacons, and similar tracking technologies, as described in Section 10
Information collected through analytics tools, such as Google Analytics
Precise geolocation data, if you enable location services on your device

2.3 Information from Third-Party Sources

We may receive information about you from third-party sources, including:

Payment processors and fraud-prevention services
Marketing and advertising partners
Social media platforms when you interact with our social media presence
Data analytics providers
Delivery and logistics partners

3. How We Use Your Information

We use the Personal Information we collect for the following purposes:

Order Fulfillment: To process and deliver your orders, manage subscriptions, handle returns or exchanges, and communicate with you about your purchases.
Account Management: To create and maintain your account, authenticate your identity, and provide account-related support.
Customer Communications: To respond to your inquiries, provide customer support, and send service-related notices, such as order confirmations and delivery updates.
Marketing and Promotions: To send promotional communications, with your consent or as otherwise permitted by law, including emails, SMS messages, and push notifications about new menu items, special offers, and company news.
Personalization: To tailor your experience, including meal recommendations based on your order history and preferences.
Analytics and Improvement: To analyze usage patterns, improve our Website and services, develop new products and features, and conduct internal research.
Data Licensing and De-Identification: To license operational data, which may include Personal Information, to authorized third-party data partners for the sole purpose of de-identifying such data. De-identified data may be used by such partners to train artificial intelligence and machine-learning models. See Section 5 for detailed information about this practice.
Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
Security and Fraud Prevention: To protect our services, our customers, and Fitlife Foods from fraud, abuse, and unauthorized access.
Automated Decision-Making and Profiling: Fitlife may use automated systems to analyze your Personal Information for purposes such as providing personalized meal recommendations, determining promotional eligibility, or marketing segmentation. We do not use automated decision-making that produces legal or similarly significant effects on consumers without human oversight. If you are a resident of a state with applicable profiling opt-out rights, you have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. See Section 7 for information about exercising this right.
AI Interaction Disclosure: When you interact with automated systems through our services, including chatbots, virtual assistants, or AI-powered customer-support features, we will disclose when you are communicating with an artificial intelligence system rather than a human representative. This disclosure is provided in compliance with applicable state laws requiring transparency when consumers interact with AI systems.

4. How We Share Your Information

We may share your Personal Information with the following categories of third parties:

4.1 Service Providers

We share Personal Information with third-party service providers that perform services on our behalf, including:

Payment processors, such as credit-card processing providers
Delivery and logistics partners
Email and SMS marketing platforms, such as Klaviyo
Customer-support platforms, such as Zendesk
Analytics providers, such as Google Analytics
Cloud-hosting and data-storage providers

These service providers are contractually obligated to use your Personal Information solely for the purpose of providing services to Fitlife Foods and are prohibited from using it for their own purposes.

4.2 Data Partners for De-Identification and AI/ML Training

IMPORTANT: Fitlife Foods may license or transfer operational data—which may include Personal Information collected through our services—to authorized third-party data partners for the specific and limited purpose of de-identifying such data.

Once de-identified, the data may be used by these partners and their customers for artificial intelligence and machine-learning model training and development.

This practice is described in detail in Section 5. Under certain data privacy laws, this transfer may constitute a “sale” or “sharing” of Personal Information. You have the right to opt out of this practice. See Section 7 for information about exercising your opt-out rights.

4.3 Legal and Regulatory Disclosures

We may disclose Personal Information when required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to:

Comply with applicable law or respond to valid legal process
Protect the rights, property, or safety of Fitlife Foods, our customers, or the public
Enforce our Terms and Conditions or other agreements
Detect, prevent, or address fraud, security issues, or technical problems

4.4 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your Personal Information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your Personal Information.

4.5 With Your Consent

We may share your Personal Information with other third parties when you have provided your explicit consent to such sharing.

5. Data De-Identification Practices

This section describes how Fitlife Foods may transfer Personal Information to authorized third-party partners for de-identification purposes.

5.1 What This Means

Fitlife Foods has entered into agreements with authorized third-party data partners under which we may transfer certain operational data—including data derived from customer orders, account information, customer-support interactions, and marketing communications—to such partners. The sole purpose of this transfer is to enable the partner to de-identify the data by removing or transforming all information that could reasonably identify a specific individual.

Once de-identified, the resulting data can no longer be linked back to you or any individual. The de-identified output may be used by our data partners and their downstream customers for purposes including artificial intelligence model training, machine-learning development, data analytics, and research.

5.2 Protections in Place

We have implemented the following contractual and operational protections for any Personal Information transferred for de-identification:

Purpose Limitation: Our data partners are contractually prohibited from using your raw Personal Information for any purpose other than de-identification. They may not use raw data to market to you, profile you, or for any other purpose.
De-Identification Deadline: Our data partners are contractually required to complete de-identification of received data and delete all raw Personal Information upon completion of the de-identification process.
Deletion Certification: Upon completion of de-identification, our data partners are required to provide written certification confirming that all raw Personal Information has been permanently deleted from their systems.
Data Field Screening: Before any data transfer occurs, the specific categories and fields of data to be transferred are identified and mutually agreed upon in writing. Not all data we hold will be transferred.
Excluded Data: Certain categories of sensitive information are contractually excluded from any transfer, including attorney-client privileged communications, protected health information (PHI), financial data subject to the Gramm-Leach-Bliley Act, payment-card data subject to PCI-DSS, employee personnel records, materials subject to legal holds, trade secrets, and data requiring third-party consent that has not been obtained.
Sub-Processor Controls: Our data partners are required to identify any sub-processors that will handle raw data before any transfer occurs and to maintain equivalent contractual protections with such sub-processors.
Downstream Protections: Our data partners are contractually required to ensure that all downstream recipients of de-identified data maintain the data in de-identified form and do not attempt re-identification, consistent with California law requirements.
Security Requirements: Our data partners are required to maintain industry-standard security measures, carry specified insurance coverage, and promptly notify Fitlife Foods of any security incident.

5.3 What De-Identification Means

“De-identification” means processing Personal Information so that it can no longer reasonably be used to identify, relate to, describe, or be linked to a particular individual or household.

Under California Civil Code Section 1798.140(m), data qualifies as “deidentified” only when four conditions are met:

It cannot reasonably identify an individual.
The business has implemented technical safeguards prohibiting re-identification.
The business has implemented business processes to prevent inadvertent release.
The business has contractually obligated all downstream recipients to maintain the data in deidentified form.

Once your Personal Information has been de-identified, it is no longer “Personal Information” under applicable privacy laws and is not subject to the rights described in Section 7 of this Notice.

6. Data Retention and Deletion

We retain your Personal Information for as long as necessary to fulfill the purposes described in this Notice, including:

Active Account Data: For as long as your account remains active, plus a reasonable period thereafter to allow for reactivation or legal compliance.
Order History: For a period consistent with our legal obligations, including tax and financial-reporting requirements, and our business needs.
Marketing Data: Until you unsubscribe or request deletion.
Data Transferred for De-Identification: Raw Personal Information transferred to our data partners is required to be de-identified within 90 days and permanently deleted thereafter. Fitlife Foods will receive written certification of deletion.

When Personal Information is no longer needed for the purposes for which it was collected, we will securely delete or anonymize it in accordance with our data-retention schedules and applicable law.

7. Your Privacy Rights

Fitlife Foods is committed to honoring consumer privacy rights under applicable U.S. federal and state privacy laws. To the extent you are a resident of a state with applicable privacy rights, you may exercise the following rights:

7.1 Your Privacy Rights

Depending on your state of residence, you may have one or more of the following rights pursuant to applicable law:

Right to Know or Access: You may request that we disclose the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which we collected your Personal Information, the business or commercial purposes for collection, and the categories of third parties with whom we share your Personal Information.
Right to Delete: You may request deletion of your Personal Information, subject to certain exceptions.
Right to Correct: You may request correction of inaccurate Personal Information.
Right to Opt Out of Sale, Sharing, and Targeted Advertising: You have the right to opt out of the “sale” or “sharing” of your Personal Information and the use of your Personal Information for targeted advertising. The transfer of Personal Information to data partners for de-identification and AI/ML training purposes, as described in Section 5, may constitute a “sale” under applicable law. You may direct us not to include your Personal Information in any such transfer.
Right to Limit Use of Sensitive Personal Information: If we collect sensitive Personal Information—which may include dietary preferences that reveal health conditions, precise geolocation, racial or ethnic origin, religious beliefs, or other categories specified by applicable law—you have the right to limit our use of that information to certain specified purposes necessary to provide the services you request.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
Right to Opt Out of Profiling: If we engage in profiling in furtherance of decisions that produce legal or similarly significant effects concerning you, you have the right to opt out of such profiling.
Right to Appeal: If we decline to take action on your request, you have the right to appeal our decision. To submit an appeal, contact us using the information in Section 14. We will respond to your appeal within the timeframe required by applicable law.

Categories of Personal Information Sold or Shared

In the preceding 12 months, Fitlife Foods may have “sold” or “shared,” as those terms are defined under applicable privacy laws, the following categories of Personal Information to data partners for de-identification purposes:

Identifiers, including name, email address, phone number, and address
Commercial information, including order history and purchasing tendencies
Internet or electronic-network activity, including Website interactions
Inferences drawn from the foregoing

7.2 How to Exercise Your Rights

To exercise any of the rights described above, you may:

Submit the Fitlife Foods Do Not Sell or Share My Personal Information form
Email us at [email protected]
Call us at 813-540-4072
Write to us at Fitlife Foods, LLC, Attn: Privacy Inquiries, 1810 W. Kennedy Blvd., Tampa, FL 33606

We will respond to verified requests within the timeframes required by applicable law, generally within 45 days. This period may be extended by an additional 45 days where reasonably necessary. We may need to verify your identity before processing your request.

7.3 Right to Opt Out of Sale, Sharing, and Targeted Advertising

To opt out of the sale or sharing of your Personal Information, including any transfer to data partners for de-identification as described in Section 5, you may:

Submit the Fitlife Foods Do Not Sell or Share My Personal Information form
Email [email protected] with the subject line “Opt-Out Request”
Call 813-540-4072
Write to Fitlife Foods, LLC, Attn: Privacy Inquiries, 1810 W. Kennedy Blvd., Tampa, FL 33606

If you opt out, we will not include your Personal Information in any future transfers to data partners for de-identification purposes. Please note that opting out does not affect information that was transferred and de-identified before your request because de-identified data can no longer be linked to you.

7.4 Authorized Agents

You may designate an authorized agent to submit requests on your behalf. We may require the authorized agent to provide proof of authorization and may still require you to verify your identity directly.

8. Do Not Track and Global Privacy Control

We do not monitor or follow “Do Not Track” (DNT) signals because there is no standard interpretation or practice for DNT signals. Therefore, we handle all user information consistently with this Notice.

However, we honor legally recognized opt-out preference signals, including Global Privacy Control (GPC). When we detect a valid GPC signal from your browser, we treat it as a request to opt out of sale or sharing for that browser and device and process it in a frictionless manner.

Enabling GPC suppresses the firing of advertising and remarketing tags and prevents disclosure to advertising networks and social media platforms for cross-context behavioral advertising.

You may also opt out by submitting the Fitlife Foods Do Not Sell or Share My Personal Information form, emailing [email protected], calling 813-540-4072, or writing to Fitlife Foods, LLC, Attn: Privacy Inquiries, 1810 W. Kennedy Blvd., Tampa, FL 33606.

If you return using a different device or browser, you will need to set your preferences for that device or browser unless you authenticate and we can associate your preferences with your account.

9. Children’s Privacy

Our services are not directed to children under the age of 16. We do not knowingly collect Personal Information from children under 16. If you are a parent or guardian and believe your child has provided Personal Information to us, please contact us immediately at [email protected]. We will take steps to delete such information.

Under the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect Personal Information from children under 13. We do not knowingly process the Personal Information of children under 13 without verifiable parental consent, and we do not process the Personal Information of children between 13 and 17 for purposes of targeted advertising or the sale of Personal Information without consent.

10. Cookies and Tracking Technologies

We use cookies, tags, pixels, web beacons, software development kits, and other tracking technologies to recognize when a Website user visits our Website or interacts with our emails, gather information about interactions with our services, and understand how our Website is used.

10.1 What Are Cookies?

Cookies are small text files placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently and to provide reporting information.

Cookies set by the website owner, in this case Fitlife Foods, are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.”

Third-party cookies enable third-party features or functionality to be provided through the Website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your computer both when it visits the Website and when it visits certain other websites.

10.2 Types of Cookies We Use

Strictly Necessary Cookies: These cookies are essential for you to browse the Website and use its features, such as accessing secure areas of the Website. Without these cookies, services such as shopping carts and electronic billing cannot be provided. These cookies cannot be disabled.
Performance and Analytics Cookies: These cookies collect information about how you use the Website, such as which pages you visit most often and whether you receive error messages. We use these cookies to improve how the Website works. We use Google Analytics to help us understand how visitors interact with our Website. Google Analytics uses cookies to collect information about the number of visitors to our Website, the pages they visit, and how long they spend on each page. This information is used to compile reports and improve our Website. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.
Functional Cookies: These cookies allow the Website to remember choices you make, such as your username, language, or region, and provide enhanced and more personalized features. The information collected by these cookies may be anonymized, and the cookies cannot track your browsing activity on other websites.
Targeting and Advertising Cookies: These cookies are used to deliver advertisements that are more relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies remember that you have visited a website, and this information is shared with organizations such as advertisers. These cookies may track your browsing activity across different websites over time for cross-context behavioral advertising.
Social Media Cookies: These cookies are used when you share information using a social media sharing or “like” button on our Website, link your account, or engage with our content through a social media service such as Facebook, Instagram, or X, formerly known as Twitter. The social network will record that you have done this and may use this information to deliver targeted advertising. The types of cookies used by these third parties and how they use the information generated by them are governed by those companies’ privacy policies.

Under applicable privacy laws, the use of targeting and advertising cookies may constitute a “sale” or “sharing” of your Personal Information. You have the right to opt out by submitting the Fitlife Foods Do Not Sell or Share My Personal Information form, enabling Global Privacy Control in your browser, emailing [email protected], calling 813-540-4072, or writing to Fitlife Foods, LLC, Attn: Privacy Inquiries, 1810 W. Kennedy Blvd., Tampa, FL 33606.

10.3 Other Tracking Technologies

In addition to cookies, we may use other tracking technologies such as:

Web Beacons or Pixel Tags: Small graphic images or other web-programming code, also known as clear GIFs or pixel tags, that may be included in our webpages and email messages. Web beacons are used to track user activity, count users who have visited certain pages, and gather information about the effectiveness of our marketing campaigns.
Device Fingerprinting: Techniques involving the collection of information about your device, such as browser type, operating system, installed plugins, time zone, language, screen resolution, and other settings, to create a unique identifier or “fingerprint” for your device.
Software Development Kits: Code embedded in our mobile applications that enables the collection of information about your use of our mobile applications, including device identifiers, app-usage data, and location information, if enabled.
Session Replay Technology: Technology that may record your interactions with our Website, including mouse movements, clicks, scrolling, and keystrokes, excluding sensitive data-entry fields, to help us understand how users interact with our Website and identify areas for improvement. If we deploy session-replay technology, we will disclose this in our Privacy Notice and obtain your consent where required by law.

10.4 Advertising and Remarketing

We work with third-party advertising partners to display advertisements on our Website and third-party websites. These partners may use cookies, web beacons, and other technologies to collect information about your activities on our Website and other websites to provide targeted advertising based on your interests. This practice is known as interest-based or behavioral advertising.

We may use remarketing services from platforms such as Google Ads, Facebook or Meta, and other advertising networks to show advertisements on third-party websites to users who previously visited our Website. This means that after you visit our Website, you may see advertisements for our products or services on other websites. These third parties use cookies to serve advertisements based on your past visits to our Website.

Under the California Consumer Privacy Act and other applicable privacy laws, the use of advertising and remarketing cookies may constitute a “sale” or “sharing” of your Personal Information with advertising partners. You have the right to opt out of this sale or sharing.

When you opt out or we detect a Global Privacy Control signal, we prevent the firing of advertising and remarketing tags and disclosure to advertising networks and social media platforms for cross-context behavioral advertising. Strictly necessary and security-related processing may continue.

To opt out, submit the Fitlife Foods Do Not Sell or Share My Personal Information form. You may also email [email protected], call 813-540-4072, or write to Fitlife Foods, LLC, Attn: Privacy Inquiries, 1810 W. Kennedy Blvd., Tampa, FL 33606.

10.5 How to Manage Cookies and Opt Out

You have several options for managing cookies and opting out of tracking:

Fitlife Foods Opt-Out Form: Submit the Do Not Sell or Share My Personal Information form.
Direct Contact: Contact us at [email protected], call 813-540-4072, or write to Fitlife Foods, LLC, Attn: Privacy Inquiries, 1810 W. Kennedy Blvd., Tampa, FL 33606. We will process your request within the timeframes required by applicable law.
Global Privacy Control: We honor legally recognized opt-out preference signals, including Global Privacy Control. When we detect a valid GPC signal from your browser, we treat it as a request to opt out of sale or sharing for that browser and device and process it in a frictionless manner. Enabling GPC suppresses advertising and remarketing tags and prevents disclosure to advertising networks and social media platforms for cross-context behavioral advertising. If you return using a different device or browser, you will need to set your preferences for that device or browser. More information is available at globalprivacycontrol.org.
Browser Settings: Most web browsers allow you to control cookies through their settings. You can usually find these settings in the “Options” or “Preferences” menu. You can set your browser to refuse all cookies or indicate when a cookie is being sent. However, some Website features may not function properly if you disable cookies.
Mobile Device Settings: Your mobile device may offer settings that allow you to limit the use of your advertising ID for interest-based advertising. On iOS devices, you can manage tracking permissions through the Privacy settings. On Android devices, you can opt out of interest-based advertising through your Google settings.

Industry Opt-Out Tools:

11. Email, SMS, and Push Notifications

We may send you marketing communications by email, SMS, and push notification with your consent or as otherwise permitted by law.

Email: You may opt out of marketing emails at any time by clicking the “unsubscribe” link in a marketing email or contacting us. Opting out of marketing emails does not affect transactional communications, such as order confirmations and delivery notifications.
SMS and Text Messages: You may opt out of SMS communications by replying “STOP” to any message or contacting us. Message and data rates may apply. Message frequency varies.
Push Notifications: You may disable push notifications through your device or browser settings.

12. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your Personal Information from unauthorized access, disclosure, alteration, and destruction. These measures include:

Encryption of data in transit using TLS/SSL
Secure payment processing compliant with PCI-DSS standards
Access controls limiting employee access to Personal Information on a need-to-know basis
Regular security assessments and monitoring

However, no method of transmission over the internet or method of electronic storage is completely secure. While we strive to use commercially reasonable means to protect your Personal Information, we cannot guarantee absolute security.

13. Changes to This Privacy Notice

We may update this Notice from time to time to reflect changes in our data practices, legal requirements, or business operations. When we make material changes to this Notice or intend to process your Personal Information for a material new purpose not previously disclosed:

We will post the updated Notice on our Website with a revised “Last Updated” date.
We will provide notice of material changes by email, using the email address associated with your account, or through a prominent notice on our Website at least 30 days before the changes take effect.
For changes relating to new categories of data sharing or new purposes for sharing Personal Information, we will provide clear and conspicuous notice and, where required by law, obtain your consent before implementing such changes.

Your continued use of our services after the effective date of an updated Notice constitutes your acceptance of the changes. If you do not agree with the updated Notice, you should stop using our services and contact us to delete your account.

14. Contact Information

If you have questions about this Notice, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:

Fitlife Foods, LLC
Attn: Privacy Inquiries
1810 W. Kennedy Blvd.
Tampa, FL 33606

Email: [email protected]
Phone: 813-540-4072
Website: www.eatfitlifefoods.com

15. Additional State-Specific Disclosures

Financial Incentive Programs

If we offer loyalty programs or other financial incentives in exchange for Personal Information, we will provide a separate notice at the point of enrollment describing the material terms, including the categories of Personal Information collected and the value of your data. This disclosure is provided in compliance with California law and other applicable state requirements.

California Shine the Light

California Civil Code Section 1798.83 permits California residents to request a list of third parties to which we disclosed Personal Information for their direct-marketing purposes during the preceding calendar year. We do not disclose Personal Information to third parties for their own direct-marketing purposes.